The corporate video is dead. Long live corporate video.
If that doesn’t seem to make sense, think of the changes that have come with the digital age. We have more and more access to media – but less and less time to watch it. Audiences want information and ideas that are specific to them. They want it to be practical, useful, immediate.
The days of the traditional 20-minute training or corporate video production are numbered, maybe even gone already.
But there’s nothing wrong with video. It can be extremely powerful and involving – far more so than some of the read-along material that’s passed off as e-learning. We just need to rethink how video is produced and delivered.
Luckily, just as the digital age has made people lose patience with traditional corporate or training video production, it’s given us the means to produce and deliver it in new ways. It’s given us much greater flexibility.
Think of the DVD you rent or buy. It’s got a menu. As well as letting you watch a feature film, it often gives you additional material – the film of the film, biographies, outtakes and so on.
Corporate and training video productions can do exactly the same, and even more so if it’s on CD-ROM or more likely DVD-ROM, with their greater interactivity. Interactive video DVD is possible, but it's still comparatively slow and expensive to programme; the main advantage is that it will run on a DVD player through a tv set.
Imagine you load the disk. A menu appears. There are a choice of modules:
- a 90-second, high-impact animated caption
video, which grabs the attention and puts over the key points. This is ideal for presentations to busy senior managers, to fire up enthusiasm at the start of a course or to run on the plasma screen in reception or the staff restaurant.
- a number of short video modules addressing specific
issues. You can show these in any order or leave out modules which are not relevant to your audience. These might be
drama, interviews, documentary, technical animation – any of the traditional video formats
- a resources section – documents, forms, handouts, intranet links, slide shows – a complete toolkit for your training session
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interactive exercises such as multiple choice quizzes - these are possible on both video DVD and interactive CD-ROM
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records of user activity - with interactive CD-ROM, you can log who has seen what and send details of activity to a database on your intranet. Where training is required for safety, regulatory or other essential reasons, these records have value.
Is this more expensive to produce than a conventional 20-minute training video? No! That’s another joy of the digital age. Production and authoring costs have come down. You get a lot more bang for your buck.
Please contact us if you’d like more information on this type of production.
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Enlightenment Interactive
East End House
24 Ennerdale
Skelmersdale
WN8 6AJ
