3-D Computer Animation
Modelling: very often the client will already have CAD drawings which our animator can import into our animation software. Failing that we will model this ourselves. If the machine or site already exists we will also shoot stills to capture details, finishes, etc.
Storyboarding: next we write a
script to describe what the viewer will see and also any voiceover that
will accompany and explain the computer animation. This allows us to
agree with the client the messages that need to be put across and this
in turn gives the animator an idea of exactly what should be
shown, the angles, etc.
Test Sequences: short, low resolution sequences. The equivalent of a printer's proof.
Voiceover recording: if the computer animation is to be synchronised with a professional voiceover, this is recorded by the narrator, so that the finished animation will fit the words.
Detailing: further textures and details may be added, for example stock on the shelves of a shop, signs on a machine, moving people or vehicles, waves on the surface of the sea.
Final Rendering: once the sequence has been finally approved by the client, we render it to the size required for the video. We can also produce high resolution images for print or exhibition use
Informational Computer Animation to explain a new concept in automated oil pipeline construction. This was synchronised to a voiceover narration and also had 2-D graphic sequences to summarise they key ideas.
Bioscience animation to explain the function of the Ubiquitin Proteasome System, its purpose in the immune system and the potential for developing new medical treatments
Petrol station animation to demonstrate areas of potential loss and pollution, most of which are underground and not visible to the naked eye.
Financial Model for a bank to demonstrate cashflow within a business. This was to illustrate a finance for non-financial course which we had converted to e-learning.
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East End House
Animation to explain potential hazards
and stock losses at a petrol station